Samsung Electronics Co., Ltd., announced their latest fashion
collaboration surrounding the new Samsung Galaxy S6 edge+ and Galaxy Note5. To
pay homage to the fashion industry’s seasonal collection, Samsung partnered
with a range of fashion tastemakers to unveil Samsung’s ahead of the curve
smartphones. The creative concept highlights key features such as the dual edge
display, improved video and camera system, the creatively-driven S Pen, and
fast wired and wireless charging, showcasing the connective power of
technology.
When asked about his inspiration behind the lookbook, Klein replied, “Some
people think of technology as impersonal, but it is actually highly personal
and emotional. Technology, like Samsung’s, connects people like never before.
It’s this sense of connection that inspired us to highlight the range of
emotions that even something as simple as a text message, photo or phone call
can evoke”.
Lookbook cover model Bella Hadid, who has a passion for photography and
embraced the Galaxy S6 edge+, remarked, “I haven’t seen many tech companies
create a campaign that’s this fashion-forward, so I loved being a part of it
and bringing fashion and technology together in such a unique way!” When
asked about her favorite aspect of the shoot, model Xiao Wen Ju replied, “I
particularly loved the attention to detail in the shoot. From the emotions to
the intricate styling, the shoot truly reflects the stunning details in the
design of the devices.”
As showcased through this lookbook, the fashion and technology worlds
are more inextricably intertwined than ever before. Both industries emulate
impact and inspire the other, further developing this increasing synergy
between these great two cultural forces. Through the creation of this lookbook,
Samsung continues its long history of bringing fashion and technology together
through innovative collaborations and fashion-forward technology.
The availability and launch timing of both products vary by markets and
mobile carriers. Both devices are available globally starting in August 2015.
Both have 32GB or 64GB storage options and are available in White Pearl, Black
Sapphire, Gold Platinum and Silver Titanium.
The Samsung Galaxy S6 edge+ and Galaxy Note5 lookbook will be available
for viewing and download at http://www.samsungmobilepress.com/unpacked2015ep2/Lookbook.
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