Microsoft officially phasing out the
name Nokia off its Lumia range replacing it to Microsoft Lumia.
Microsoft made the announcement on its
Nokia France Facebook page, where it wrote: “In the coming days, you will
receive a message form Facebook on the renaming of thi page. We are about to
become Microsoft Lumia”.
Following the post, the Redmond giant
confirmed the move to The Verge that it would start the re-branding in the other
countries in the coming weeks.
Nokia name has been fading even before
the switch that makes several of the company’s like Windows Phone Store apps
dropped the name of Nokia from their names. As part of the acquisition,
Microsoft is now responsible for Lumia smartphones and tablets, Nokia mobile
phones, Xbox hardware, Surface, Perceptive Pixel (PPI) products, and
accessories. As a result of the Nokia acquisition, Microsoft has also acquired
approximately 25,000 new employees located in 50 countries.
Rumors have also circulated that Microsoft might use the Lumia brand to replace its Surface brand.
Former Microsoft CEO Steve Ballmer,
who appeared on CBS speak about becoming the new owner of NBA team LA
Clippers, said that buying Nokia was a "tough" and "big
decision".
"All along the way, we've
appreciated mobile. But we're not winning in mobile. There's a difference
between 'hey, you're asleep' and saying 'hey, you're not putting the formula
together right'. We didn't," he said.
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